POLEN CAPITAL MANAGEMENT LLC: SERVICENOW (NOW): Quarterly 13F Position History
As of Q1 2026, POLEN CAPITAL MANAGEMENT LLC reported 7,269,453 shares of SERVICENOW (NOW), worth $760.0M and representing 5.3% of its 13F equity book. Quarter-over-quarter share count change: + 1,588,665 (+28.0%) . The position first appeared in Q4 2019 and has been disclosed across 26 13F-HR filings in Pactolio's tracked window.
- 7,269,453Shares Held (Latest Filing)
- $760.0MReported Market Value (Latest Filing)
- 5.3%Portfolio Weight (% of 13F Equity Book)
- +1,588,665Quarter-over-Quarter Share Change
- -$110.2MQuarter-over-Quarter Value Change
- 7,269,453Peak Reported Shares (Historical)
Quarterly 13F-HR Disclosure History Source: SEC 13F-HR filings, 26 quarter s
| Quarter | Shares | QoQ Share Change | Share Change (%) | Market Value | Weight | Implied Price |
|---|---|---|---|---|---|---|
| Q1 2026 | 7,269,453 | +1,588,665 | +28.0% | $760.0M | 5.3% | $104.5 |
| Q4 2025 | 5,680,788 | +4,556,712 | +405.4% | $870.2M | 3.7% | $153.2 |
| Q3 2025 | 1,124,076 | 52,819 | -4.5% | $1.0B | 3.4% | $920.3 |
| Q2 2025 | 1,176,895 | +227,167 | +23.9% | $1.2B | 3.7% | $1028.1 |
| Q1 2025 | 949,728 | 684,867 | -41.9% | $756.1M | 2.4% | $796.1 |
| Q4 2024 | 1,634,595 | 589,149 | -26.5% | $1.7B | 4.7% | $1060.1 |
| Q3 2024 | 2,223,744 | 259,054 | -10.4% | $2.0B | 5.1% | $894.4 |
| Q2 2024 | 2,482,798 | 180,083 | -6.8% | $2.0B | 4.9% | $786.7 |
| Q1 2024 | 2,662,881 | 1,133,348 | -29.9% | $2.0B | 4.7% | $762.4 |
| Q4 2023 | 3,796,229 | 198,305 | -5.0% | $2.7B | 6.5% | $706.5 |
| Q3 2023 | 3,994,534 | 220,433 | -5.2% | $2.2B | 5.9% | $559.0 |
| Q2 2023 | 4,214,967 | 197,790 | -4.5% | $2.4B | 5.9% | $562.0 |
| Q1 2023 | 4,412,757 | 40,217 | -0.9% | $2.1B | 5.4% | $464.7 |
| Q4 2022 | 4,452,974 | +499,675 | +12.6% | $1.7B | 5.0% | $388.3 |
| Q3 2022 | 3,953,299 | +827,285 | +26.5% | $1.5B | 4.2% | $377.6 |
| Q2 2022 | 3,126,014 | 93,586 | -2.9% | $1.5B | 3.9% | $475.5 |
| Q1 2022 | 3,219,600 | +67,385 | +2.1% | $1.8B | 3.5% | $556.9 |
| Q4 2021 | 3,152,215 | +84,962 | +2.8% | $2.0B | 3.4% | $649.1 |
| Q3 2021 | 3,067,253 | 443,443 | -12.6% | $1.9B | 3.5% | $622.3 |
| Q2 2021 | 3,510,696 | +156,160 | +4.7% | $1.9B | 3.7% | $549.5 |
| Q1 2021 | 3,354,536 | +99,806 | +3.1% | $1.7B | 3.8% | $500.1 |
| Q4 2020 | 3,254,730 | +63,521 | +2.0% | $1.8B | 4.2% | $550.4 |
| Q3 2020 | 3,191,209 | 234,401 | -6.8% | $1.5B | 4.1% | $485.0 |
| Q2 2020 | 3,425,610 | +300,340 | +9.6% | $1.4B | 4.2% | $405.1 |
| Q1 2020 | 3,125,270 | +1,184,844 | +61.1% | $895.6M | 3.9% | $286.6 |
| Q4 2019 | 1,940,426 | — | — | $547.8M | 2.2% | $282.3 |
Methodology & FAQ
How This Position History Is Sourced
Each row is one SEC Form 13F-HR filing disclosing this position. Share count, market value, and reported quarter are taken verbatim from the filing; portfolio weight is recomputed against the same filing's total reported equity book. Implied price-per-share is market value divided by shares — a quarter-end mark, not the manager's cost basis. See the full methodology document for the normalization rules.
When did POLEN CAPITAL MANAGEMENT LLC first disclose a NOW position in 13F-HR filings?
POLEN CAPITAL MANAGEMENT LLC first reported SERVICENOW (NOW) on its 13F-HR filing for the period ending 2019-12-31 (Q4 2019). The position has appeared on 26 reported quarters within Pactolio's tracked window.
What was POLEN CAPITAL MANAGEMENT LLC's most recent quarter-over-quarter share-count change in NOW?
Between Q4 2025 and Q1 2026, POLEN CAPITAL MANAGEMENT LLC added 1,588,665 shares of NOW (+28.0%), bringing the total reported position to 7,269,453 shares at a market value of $760.0M.
Does the implied price-per-share represent POLEN CAPITAL MANAGEMENT LLC's cost basis in NOW?
No. The implied price-per-share column is the 13F-HR reported market value divided by reported share count on the filing date (end of quarter). It is a quarter-end mark, not a cost basis or transaction price. Use it as a sanity check on the value column, not as an indicator of the manager's entry or exit price.