SOUTHWEST AIRLINES CO (LUV) Insider Transactions
Over the last 12 months, 17 SOUTHWEST AIRLINES CO (LUV) insiders filed 34 SEC Form 4 transactions — $145.5K in open-market purchases ( 2 distinct buyers) and $306.5K in open-market sales. 0% of all transactions were executed under a pre-scheduled Rule 10b5-1 trading plan.
- $145.5KOpen-market buys (1y)
- $306.5KOpen-market sells (1y)
- 17Distinct insiders
- 34Transactions filed
- 0%Under Rule 10b5-1 plan
- 2026-05-07Latest filing
Recent Form 4 Filings Most recent 34 of 34 (1-year window)
Each row is a single Form 4 filing event for LUV, sourced directly from SEC EDGAR. The Type column classifies the SEC transaction code into Buy / Sell / Grant / Exercise / Other; the 10b5-1 badge marks trades executed under a pre-scheduled SEC Rule 10b5-1 plan.
| Date | Insider | Title | Type | SEC Code | Value | Shares | Price |
|---|---|---|---|---|---|---|---|
| 2026-05-07 | BROOKS DOUGLAS H | — | Grant | A | $0 | 4,108 | $0.00 |
| 2026-05-07 | Breber Pierre R | — | Grant | A | $0 | 4,108 | $0.00 |
| 2026-05-07 | Feinberg Sarah | — | Grant | A | $0 | 4,108 | $0.00 |
| 2026-05-07 | FORNARO ROBERT L | — | Grant | A | $0 | 4,108 | $0.00 |
| 2026-05-07 | Grissen David | — | Grant | A | $0 | 4,108 | $0.00 |
| 2026-05-07 | Hess David P | — | Grant | A | $0 | 4,108 | $0.00 |
| 2026-05-07 | Reynolds Christopher P. | — | Grant | A | $0 | 4,108 | $0.00 |
| 2026-05-07 | Watson Patricia A | — | Grant | A | $0 | 4,108 | $0.00 |
| 2026-05-07 | Atherton Lisa M | — | Grant | A | $0 | 4,108 | $0.00 |
| 2026-04-07 | Atherton Lisa M | — | Sell | S | $4.5K | 118 | $37.95 |
| 2026-03-21 | Roach Anthony | EVP Customer & Brand | Grant | — | $85.9K | 2,179 | $39.41 |
| 2026-03-21 | Doxey Tom | EVP, Chief Financial Officer | Grant | — | $451.1K | 11,447 | $39.41 |
| 2026-03-16 | Jordan Robert E | CEO & President | Grant | — | $0 | 92,867 | $0.00 |
| 2026-03-16 | Martinez Jimmy Ryan | Principal Accounting Officer | Grant | — | $0 | 7,294 | $0.00 |
| 2026-03-16 | Watterson Andrew M | Chief Operating Officer | Grant | — | $0 | 35,092 | $0.00 |
| 2026-03-16 | Woods Lauren Tauscher | EVP & CIO | Grant | — | $0 | 18,950 | $0.00 |
| 2026-03-16 | Jones Justin | EVP Operations | Grant | — | $0 | 23,863 | $0.00 |
| 2026-03-16 | Doxey Tom | EVP, Chief Financial Officer | Grant | — | $0 | 28,199 | $0.00 |
| 2026-03-16 | Roach Anthony | EVP Customer & Brand | Grant | — | $0 | 22,058 | $0.00 |
| 2026-02-21 | Jones Justin | EVP Operations | Grant | — | $443.1K | 8,507 | $52.09 |
| 2026-02-21 | Jordan Robert E | CEO & President | Grant | — | $2.0M | 38,742 | $52.09 |
| 2026-02-21 | Martinez Jimmy Ryan | Principal Accounting Officer | Grant | — | $143.5K | 2,755 | $52.09 |
| 2026-02-21 | Roach Anthony | EVP Customer & Brand | Grant | — | $190.5K | 3,658 | $52.09 |
| 2026-02-21 | Watterson Andrew M | Chief Operating Officer | Grant | — | $934.6K | 17,942 | $52.09 |
| 2026-02-21 | Woods Lauren Tauscher | EVP & CIO | Grant | — | $238.8K | 4,585 | $52.09 |
| 2025-12-05 | Jones Justin | EVP Operations | Sell | — | $302.1K | 8,085 | $37.36 |
| 2025-12-02 | BROOKS DOUGLAS H | — | Other | G | $0 | 1,836 | $0.00 |
| 2025-12-02 | BROOKS DOUGLAS H | — | Other | G | $0 | 1,836 | $0.00 |
| 2025-08-21 | Martinez Jimmy Ryan | Principal Accounting Officer | Grant | — | $2.1K | 68 | $31.07 |
| 2025-08-18 | Watterson Andrew M | Chief Operating Officer | Grant | — | $561.3K | 17,926 | $31.31 |
| 2025-08-06 | SARETSKY GREGG A | — | Buy | — | $18.0K | 600 | $30.02 |
| 2025-08-06 | SARETSKY GREGG A | — | Buy | — | $82.4K | 2,745 | $30.03 |
| 2025-08-05 | Feinberg Sarah | — | Buy | — | $39.0K | 1,300 | $30.00 |
| 2025-08-05 | Feinberg Sarah | — | Buy | — | $6.0K | 200 | $30.01 |
Top Insider Buyers of LUV By dollar volume, 1-year window
- SARETSKY GREGG A $100.4K
- Feinberg Sarah $45.0K
Methodology & FAQ
How We Track LUV Insider Transactions
Form 4 disclosures are sourced directly from SEC EDGAR and re-ingested on every pipeline cycle. A complete description of transaction-code handling, the open-market vs grant distinction, and the Rule 10b5-1 plan-reference heuristic is documented in the Methodology.
What is an SEC Form 4 filing for SOUTHWEST AIRLINES CO?
Form 4 is a transaction-level disclosure that corporate insiders — officers, directors, and beneficial owners of more than 10% of a registered class of equity securities — must file with the SEC within two business days of any change in their beneficial ownership of SOUTHWEST AIRLINES CO (LUV) shares.
What is a Rule 10b5-1 trading plan?
Rule 10b5-1 is an SEC rule that lets insiders schedule trades in advance under a written plan, providing an affirmative defense against insider-trading allegations as long as the plan was adopted in good faith and not while in possession of material non-public information. Form 4 rows marked "10b5-1" on this page indicate the underlying trade was executed under such a plan; rows without the badge are discretionary or did not reference a plan in the Form 4 footnotes.
How is "insider buying" different from a stock grant or option exercise?
An insider buy (SEC transaction code P) is an open-market purchase of SOUTHWEST AIRLINES CO (LUV) stock executed at the prevailing market price using the insider's personal capital. Stock grants (code A) and option exercises (code M) are compensation events, not directional trades; they are tracked separately and excluded from the "conviction" signal because they are not discretionary purchases.
How recent is the data?
Form 4 transactions are typically reported within two business days of execution. Pactolio re-ingests the EDGAR feed on a nightly cycle and reflects new filings on the next ingest run, typically within 24 hours of EDGAR acceptance. The table on this page covers the most recent 1-year window.